Fund John Waters
John Waters built a career on pushing boundaries, with films under his belt like Hairspray, Crybaby, and Pink Flamingos, he is known for his beautifully strange taste. Yet today the famously acclaimed director can’t secure funding for any future films.
Making movies is tough for any director, but a legendary filmmaker like John Waters facing the same struggle is a worrying sign for the future of art. To keep the weird alive, we have to support it.
This campaign promotes the fictional '“Fund John Waters” site and uses an outlandish mix of advertisements which mirror the absurdity of his work. Viewers are directed to a foundation page to contribute directly in supporting Water’s future film. A push to keep art wonderfully weird.
In collaboration with Sarah Anish.
Pornhub is teaming up with the Fund John Waters campaign to offer exclusive free streaming of his entire filmography. While watching, users will be directed straight to the foundation page.
Trixie Cosmetics is collaborating with the John Waters Foundation to launch two perfectly strange products. The “Stashscara,” a dual mascara and eyeliner stick, named after Waters’ iconic pencil thin stache, and “Ultra Clutch Hairspray,” the exact kind of can you’d catch Tracy Turnblad using on the Corny Collins Show.
A billboard that appears during the day as junk in a window, at night the silhouettes of the mess appear to be two naked people with overly sized private parts, a QR code glows in the dark and directs you to the Fund John Waters donation page.
A fake Vanity Fair article dramatically announces John Waters’ “death.” The end of the article reveals the director is very much alive. Released as clickbait to show how people react once someone is gone. The article then directs readers to the Fund John Waters donation page to support his next film.
Outside the gates of Walt Disney Studios, an Iron Man suit lies staged like it’s been massacred. A QR code sign beside it directs people to the Fund John Waters page.
In a subway train, a few poles are decorated to look like cigarettes, with stickers of mouths on the floor “smoking” them. Writing on the poles guides riders straight to the Fund John Waters donation page.