Lollapalooza offers more than any one day alone can give you. This campaign encourages fans to get the 4-day pass, so they don’t miss a single moment of what makes the festival unforgettable.
To announce this year’s headliners, we’re tapping Chicago native and renowned mural artist, Jeff Zimmerman, to paint a mural over the span of four days. Each day, a new color is added to the mural – Purple for Thursday’s headliner, Green for Friday’s, Red for Saturday’s, and Blue for Sunday’s. For four days, Chicagoans will see Lolla’s lineup come to life in real time.
can’t paint it all in a day
Social
Everyone has that one thing that's been on their to-do list for forever. The thing that survives every version of the list. Post yours on TikTok under #CantDoItAllInADay. The funniest most relatable unfinished tasks will win a 4-Day GA pass to Lollapalooza.
Lollapalooza is teaming up with Frannie's Beef, Connie's Pizza, and Chicago's Dog House to create the ultimate food challenge pop-up. Finish Chicago's most iconic foods — a large deep dish pizza, an Italian beef sandwich, and a giant Chicago dog — in under an hour and walk away with a 4-Day GA pass and no charge for the order.
can’t Eat it all in a day
Tin cans on strings, installed in the Loop. Pick one up and hold it to your ear. Inside, every artist on this year's Lollapalooza lineup plays back to back, one artist at a time, full discography, and no skipping. That's 21 days of nonstop music playing day and night. When the last song from the last artist finally plays, the countdown is over and Lollapalooza begins.
can’t Hear it all in a day
Copywriter and Art Director: Kellen Gallagher
In collaboration with Cassidy Koretz