Healthy food feels like an obligation, not something exciting. Grapery grapes are a designer fruit that are 100% natural, but cross into the world of candy-like flavor.
Millennials with disposable income aren’t ready to stop the fun, so let’s show how Grapery grapes are the life of the party.
updated Logo & packaging
OOH
In-store activations
Party Vision
These purple colored glasses are Grapery's spin on "rose-colored lenses."
Handed out free in store so every shopper sees the produce aisle the way Grapery does, the life of the party.
Grapery is crashing Outside Lands, San Francisco's festival where food, wine, and music collide for a predominantly millennial crowd.
The Grapery pop-up brings a DJ, bottle girls serving up free grapes, and a Grapery branded totem.